Want to customize your own Kia? With University KIA's build-your-own configurator, you can build or research your new car, and choose all of the options you want. Whether you are looking for a Kia Soul, Sportage, or Sorento, University KIA has it. Once you have built the car of your dreams, call our knowledgeable sales staff at 256-694-6644, or apply for financing. University KIA proudly serves the Huntsville, Decatur, Chattanooga, Madison, and Scottsboro areas.