Kia Dealer near Decatur, AL
While some places might say they're above the competition, we at University Kia Huntsville are here to prove it by telling you about how we plan on accommodating you in your journey for a new vehicle. Thanks to the versatility of Kia models, driving on Moulton Street with a sedan, SUV, or minivan from this brand will be an easy decision.
Inventory
When deciding on a car that can elevate your Decatur drives, you'll want to visit our dealership. Here, we've got the latest releases from Kia, like the Forte, Sportage, and Carnival. These models prove that Kia appeals to folks who like variety, since a person's life can determine the body style that they need. Along with different spatial capacities, you'll be able to choose a model that runs on a traditional combustion engine, a hybrid alternative, or a fully electric setup. We don't stop there, because we are here to assist folks whose budgets are tighter than desired, thanks to the various pre-owned options.
Finance Department
Once you've decided on a Kia vehicle from our showroom, it will be time to decide on a payment option. It's first worth noting that we have financing plans for factory-fresh and used models, which eventually bring you to full ownership once you've made your final payment. If you prefer to change things up for your commutes down Highway 20, you'll want to lease a new Kia! These temporary arrangements make it possible to contribute towards the depreciation for two to four years, so you won't break the bank. Our team would be remiss if we failed to mention the competitive incentives and leasing offers that we have, which can be viewed on our website.
2023 President's Club Award Winner
If these key points weren't enough to draw you in, you'll be delighted to know that University Kia Huntsville was one of the few winners of the President's Club Award in 2023. With less than 50 winners, we were in the top 5 percent among nearly 800 Kia dealerships across the nation. This award is given by Kia Motors America, and its recipients are determined by excellent customer service and care in various areas. Therefore, you can be confident knowing that our team will assist you from the second you arrive until the moment you head out. If you have any questions for us, don't hesitate to touch base with our associates before your visit.
We Also Have a Knowledgeable Service Staff for When It's Time for Maintenance!
Dealership Information
Testimonials
“ Anthony Fields was very helpful and friendly. 10/10 Service ”
“ Always a good experience with Kia. Sharon has been My service contactworking with me two or three times and I always appreciate her keeping me informed ”
“ Very welcoming ”
“ In the past 3 years of regularly scheduled maintenance, I have come to love the Service Dept at University Kia. For the first time in decades of shady practices & upselling unnecessary work at other car maker dealerships, I trust Univ Kia Service Advisors to do right by me. And their mechanics get it right first time, every time. Wait time is very good, prices for parts & labor in line w other dealerships. Everyone there is friendly, accommodating to your needs, and treat you w respect. They recently opened a nice new waiting room w amenities. ”
“ Russell as the sales person and Bernett as the Business Manager were great to work with, and we left with a new car! ”
“ Excellent customer service ”
“ I HAD A GREAT EXPERIENCE WITH KIA. NOTHING BAD AT ALL TO SAY ABOUT THEM. VERY HELPFUL AND KNOWLEDGEABLE ABOUT ANYTHING I ASKED IN REGARDS TO THE VEHICLE I PURCHASED. GO SEE FAITH SHE THE GOAT! ”
“ Porshe and Moon were amazing ”
“ Overall great customer service! Kia is the best dealership in Huntsville. Arthur and his team are the best! ”
“ Great service in a timely manner. I appreciate all the people who went out of their way to assist with my request. Thank you! ”
“ I had the most excellent experience with Darrius, Theo, and Cat! This team was great and my car is adorable. I got a 2025 Kia Sportage SX Prestige all black with red interior. If I had to purchase another car this is where I would be. ”
“ I regularly visit this location for the care of my 2018 Sorrento. There has NEVER been a time that I was dissatisfied with my service. They are always cordial and engaging. I've NEVER had to return for something not done well. I recommend this Kia location without reservation to all who need to make use of their services. ”
“ Customer service was well! Got a recall on my car and was able to book an appointment the same week to get it fixed ! Service center did a great job and turn around time was exceptionally fast . Thank you all ! ”
“ Overall very good experience great line up of cars as well ”
“ I love Kia. Go shop with Fortune! ”
“ Very good service ”
“ Team wonderful Made me feel good about allowing them to touch my car. ”
“ CAT AND FORTUNE WERE THE ABSOLUTE BEST!!! Go see these amazing ppl TODAY ”
“ Perfect ”
“ Fast service with good communication from team. ”
“ Anthony Sexton, Andrew Harris and Porsche Paris handled us nicely today. Thank you ”
“ Porshe was amazing ”
“ Great experience at University Kia! ”
“ Sales staff and purchase process went well. Service is terrible. (Not maintenance , that gets through pretty fast, I'm talking vehicle issues) It is University Kia's policy to hold your vehicle on-site until they diagnose your issue. Sure, makes sense, except their service department is backed up for WEEKS. In 2025, I was told 10 weeks before they'd even look at it. Not repair it, just diagnose it. You can not take the car back without loosing your spot in line. This is such a problem for them that they refuse to even tell you a diagnostic timeline over the phone. You must take your vehicle to them. My 2023 EV6 is in limp mode and must be towed. I will NOT tow there to lose my car for months. I had to arrange a tow on my dime, to Decatur Kia, where they look at it the same day. ”
“ University Kia is very efficient and timely making a sale but service after the sale has been atrocious for me. I received call after call from 3 different people before the sale , now nothing but dead air and it appears the sales staff have no information about ANYTHING outside of sales. I've bought 2 cars there but never again ”
“ Don’t be fooled with their “sweepstakes winner” crap. Your scratch off number doesn’t mean crap. The numbers printed in the bottom block must match a display they have in store. They bait you with a $750 cash winner when in reality it is a $5 Walmart gift card. ”
“ I thought about this review long and hard before I decided to write something. I prayed about it and this is what I was led to say. I still purchased a car from Kia but with reluctance, I had told my father not to come here. He insisted that they would do us right. I got there at 12:30 and didn’t end up leaving until roughly 5 ish maybe later but here is my issue : I am extremely disappointed with my experience at this Kia dealership in Huntsville. What should have been a straightforward and transparent car buying process turned into something that felt misleading and frustrating. Throughout my interaction with the staff, I encountered what I believe were inconsistencies and untruths regarding pricing and terms. The numbers changed, explanations shifted, and I did not feel that full transparency was provided. Integrity is one of the most important qualities in any business transaction especially when customers are making major financial decisions and unfortunately, that standard was not met in my experience. What concerns me even more is that the dealership promotes itself as a Black-owned business, which should represent empowerment, trust, and community support. Instead of feeling valued as a customer, I felt taken advantage of. Representation should never be used as a marketing shield while engaging in practices that undermine trust. I believe dealerships should operate with honesty, transparency, and integrity at all times. Customers deserve clear communication, consistent pricing, and ethical treatment regardless of who owns the business. Integrity should always come before profit. You cannot claim you’re a Christian but conduct yourself in a manner that is not reflective of Christian values. At the end of the day just because someone says I’m a Christian that means nothing and just because someone says we’re black owned that means nothing as well. I also refrained from mentioning the sales representative’s name and the sale’s managers name because I believe they were trained this way. This is a reflection of ownership. ”
“ I received a flyer in the mail and I was told to come get the prize I won and they refused to give me my prize they gave me a 5 dollar walmart gift card waste of time and gas worse place to go just to trapping you in getting a car with hight interest payments ”
“ I was treated extremely unprofessionally and ignored at every turn. My car keys were lost during my first visit, the technician ignored instructions to return to me on my second visit,even though I told him to his face to hand them to me and the service manager dismissed my legitimate complaints. I was constantly harassed by a salesman about trading in my car, and the service manager Donny didn’t even know what service I had scheduled despite my arriving on time. The way I was treated was clearly worse than other customers, and this level of service is completely unacceptable. ”
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“ Cat brown and kadence were amazing very helpful 10/10 definitely recommend ”